Websites built to rank and load, not just to look good.
Hand-coded, SEO-native websites built for Core Web Vitals - by a team that has spent years fixing what page builders leave behind.
Why this usually isn't working.
We spend a large share of our technical SEO time undoing the damage of page-builder websites: half a megabyte of unused CSS, divs nested ten deep, and a mobile INP score that no amount of caching will rescue.
So we build differently. Lean, hand-coded, semantic markup with the SEO foundations in place from the first commit - because retrofitting performance and structure onto a finished site costs more than doing it right.
What changes when this is done properly.
Core Web Vitals by default
Performance designed in, not bolted on with a caching plugin afterwards.
SEO-native structure
Semantic HTML, clean heading hierarchy, schema and crawlable architecture from day one.
No builder bloat
No Elementor, no Divi, no 400KB of CSS to render a heading.
Editable where it matters
You keep full control of content in WordPress without the ability to accidentally break the layout.
Conversion-focused
Built around the actions you need visitors to take, not just around visuals.
Our process
No black boxes. You'll know what we're doing and why at every stage.
Discovery & architecture
Understanding commercial goals first, then designing site and URL architecture around search demand and conversion paths.
Design
Interface design in the browser at real breakpoints, so what gets approved is what actually ships.
Build
Hand-coded templates, semantic markup, structured data and a performance budget enforced throughout.
SEO & migration QA
Redirect mapping, staging crawls and pre-launch validation so a relaunch does not cost you rankings.
Launch & monitor
Post-launch Core Web Vitals and indexation monitoring through the period where problems actually surface.
What's included
- Custom WordPress theme development
- Responsive design (mobile-first)
- Core Web Vitals optimisation
- Schema & semantic markup
- Site migration & redirect mapping
- CMS training for your team
- Analytics & conversion tracking
- Post-launch support
Every engagement starts with a diagnosis. If the honest answer is that you don't need this service, we'll say so.
Free Website Design & Development proposal
Tell us what's going wrong. We'll come back with a plan, not a pitch.
Work we've done
Real engagements, anonymised at client request.
Multi-Location Clinic Chain Regains Search Visibility
Widespread Google Business Profile suspensions took a growing clinic chain out of local search across every location at once. We diagnosed the cause, corrected…
Business Rebounds from a Google Penalty
A thriving online business lost its organic search traffic almost overnight after a Google penalty. The root cause traced back to a previous agency…
Local Business Turns GMB Views Into Leads
A local service business had healthy Google Business Profile visibility but almost no conversions - a disconnect between being seen and being chosen.
Frequently asked
Do you use WordPress?
Usually, with a custom theme - not a purchased theme or page builder. WordPress is a capable CMS; the problems people associate with it come almost entirely from how it is built on top of.
Can we still edit content ourselves?
Yes. Content lives in WordPress where your team can edit it. What we prevent is accidental structural damage from drag-and-drop editing.
Will a redesign hurt our rankings?
It can, and frequently does when handled carelessly. Proper redirect mapping, structure preservation and staging QA are exactly why we run redesigns as SEO projects, not just design projects.
What about Shopify or other platforms?
We work with them where the business case fits, and are direct about where each platform limits what is achievable technically.
Ready to find out what's actually holding you back?
Every quarter we take on a limited number of new engagements. Start with a free proposal - we'll tell you honestly whether we can help.