Rank the pages that actually sell.
Category architecture, product page optimisation and technical scale for online stores - where SEO is measured in revenue, not sessions.
Why this usually isn't working.
Ecommerce SEO is a different discipline. You are managing thousands of URLs, faceted navigation that generates infinite combinations, seasonal inventory, and product pages that go out of stock. Generic SEO advice breaks at this scale.
We treat the catalogue as an architecture problem first. Get category structure, faceted navigation and internal linking right, and product pages start ranking almost as a side effect.
What changes when this is done properly.
Category pages that rank
Category and collection pages carry the highest commercial intent - and are usually the most neglected.
Crawl budget under control
Faceted navigation handled so Google spends its crawl on pages that can convert.
Rich product results
Product schema with price, availability and reviews for enhanced listings in search.
Revenue-linked reporting
Organic performance tied to transactions and revenue, not sessions.
Platform-aware execution
Shopify, WooCommerce, Magento - each has its own SEO limitations, and we work within them.
Our process
No black boxes. You'll know what we're doing and why at every stage.
Catalogue & crawl audit
How many of your URLs are indexed, which are wasting crawl budget, and where duplicate content is diluting authority.
Category architecture
Restructuring collections around how people actually search, with internal linking that pushes authority to commercial pages.
Faceted navigation strategy
Deciding which filter combinations deserve indexing, which get canonicalised, and which get blocked entirely.
Product page optimisation
Unique descriptions, complete product schema, review integration and correct handling of variants and out-of-stock items.
Scale & maintain
Templates and rules so new products launch optimised, rather than needing a cleanup project every quarter.
What's included
- Catalogue crawl & index audit
- Category & collection architecture
- Faceted navigation strategy
- Product schema implementation
- Product description frameworks
- Out-of-stock & variant handling
- Internal linking at scale
- Revenue-attributed reporting
Every engagement starts with a diagnosis. If the honest answer is that you don't need this service, we'll say so.
Free Ecommerce SEO Services proposal
Tell us what's going wrong. We'll come back with a plan, not a pitch.
Work we've done
Real engagements, anonymised at client request.
Online Store Turns Product Overload Into Sales
An online retailer with an extensive catalogue had traffic but no conversion. Shoppers were overwhelmed by choice and could not find the products they…
Multi-Location Clinic Chain Regains Search Visibility
Widespread Google Business Profile suspensions took a growing clinic chain out of local search across every location at once. We diagnosed the cause, corrected…
Business Rebounds from a Google Penalty
A thriving online business lost its organic search traffic almost overnight after a Google penalty. The root cause traced back to a previous agency…
Frequently asked
We're on Shopify - how much can actually be changed?
More than most people assume. Shopify constrains URL structure and some technical elements, but architecture, internal linking, schema, content and speed are all fully addressable.
Should we write unique copy for every product?
Not necessarily for every SKU. We prioritise by commercial value and search demand - high-value products get bespoke copy, long-tail variants get structured templates.
How do you handle seasonal or discontinued products?
With a clear lifecycle policy: which URLs stay live, which redirect, which return 410, and how to preserve accumulated authority instead of throwing it away.
Can you work alongside our paid shopping campaigns?
Yes, and they inform each other. Shopping data reveals converting terms worth targeting organically, and organic coverage lets you cut wasted paid spend.
Ready to find out what's actually holding you back?
Every quarter we take on a limited number of new engagements. Start with a free proposal - we'll tell you honestly whether we can help.