Links you'd be comfortable showing Google.
Editorial links and digital PR earned through genuine relationships and content worth citing - no PBNs, no bulk directories, nothing that becomes next year's penalty.
Why this usually isn't working.
Links remain among the strongest ranking signals, which is precisely why the market is full of people selling links that will eventually hurt you. We have cleaned up enough inherited backlink profiles to know exactly how that story ends.
Our approach is slower and more defensible: assets worth linking to, relationships with people who publish, and placements that would still make sense if links carried no SEO value at all.
What changes when this is done properly.
Editorial placements
Real links from real publications with real audiences.
Penalty-safe
Nothing acquired that would embarrass you in a manual review.
Relevance over volume
Fewer links from genuinely relevant sources beats hundreds of irrelevant ones.
Brand plus authority
Digital PR builds recognition and mentions alongside the link equity.
Transparent reporting
Every placement documented - where, why it was earned, and what it cost.
Our process
No black boxes. You'll know what we're doing and why at every stage.
Backlink & competitor analysis
Your current profile assessed for risk and opportunity, alongside where competitors are earning links you are not.
Linkable asset strategy
Identifying what your business can credibly produce that people would actually cite - data, tools, original research.
Asset production
Building those assets to a standard that earns coverage rather than polite silence.
Outreach & digital PR
Personalised outreach to relevant publications and journalists, run as relationship-building rather than volume email.
Monitor & maintain
Tracking acquired links, watching for losses, and monitoring the profile for anything unexpected.
What's included
- Backlink profile audit
- Competitor link gap analysis
- Linkable asset strategy
- Original research & data assets
- Digital PR outreach
- Guest placement (editorial only)
- Toxic link cleanup
- Monthly placement reporting
Every engagement starts with a diagnosis. If the honest answer is that you don't need this service, we'll say so.
Free Link Building & Digital PR proposal
Tell us what's going wrong. We'll come back with a plan, not a pitch.
Work we've done
Real engagements, anonymised at client request.
Multi-Location Clinic Chain Regains Search Visibility
Widespread Google Business Profile suspensions took a growing clinic chain out of local search across every location at once. We diagnosed the cause, corrected…
Business Rebounds from a Google Penalty
A thriving online business lost its organic search traffic almost overnight after a Google penalty. The root cause traced back to a previous agency…
Local Business Turns GMB Views Into Leads
A local service business had healthy Google Business Profile visibility but almost no conversions - a disconnect between being seen and being chosen.
Frequently asked
Do you buy links?
No. We invest in assets and relationships. Paid link networks work until they very publicly do not, and the cleanup costs more than the links ever returned.
How many links per month?
We do not sell links by the unit, because that incentivises exactly the wrong behaviour. We agree a target quality threshold and report honestly against it.
How long does digital PR take?
The first placements typically take 6–10 weeks - assets have to exist before anyone can cover them. It is slower to start and considerably more durable.
Can you clean up bad links we already have?
Yes. Audit, removal outreach, and a surgical disavow where genuinely warranted. See our penalty recovery service for the full process.
Ready to find out what's actually holding you back?
Every quarter we take on a limited number of new engagements. Start with a free proposal - we'll tell you honestly whether we can help.